The Interaction Design Process
So consider an Interaction Designer you partner. You bring a deep understanding of your business, and a knowledge of what your technology is capable of.
Your Designer brings a deep understanding of how users interact with software systems and how to uncover what people really need from your products. They can help you blend that with your business understanding to design products which not only delight your customers, but also ensure your business has a successful future.
This was presented at the “Usability: What's the Use?” event at the CUBE in Manchester, Jan 28th, 2009.